About fusion room
They deal in a wide variety of music, therefore appealing to an extremly wide audience:
Ambient, Down Tempo, Electro,
Electronica, Lounge, Nujazz
Soundscapes, Virtual Orchestra,
Soundtrack, Ethnic, Neo Classical,
Relaxation & Healing, New Age, Spiritual & Meditation,
New Wave, World (Asian & Celtic) and any fusion, experimental and progressive style within these genres.
The Fusion Room Label was set up by a group of independent musicians to help those on the self release scene to achieve better promotion, and to connect artists with companies who will help struggling talented musicians to become more prominent in their genre. There promotional ideas have been successful: from receiving 5 hits per day to at least 1,000 and on a good day more than 10,000 hits.
Place in industry:
The fusion room target those artists whom feel that if they dont have a chance with the major labels, they feel that they can give artists a chance to get there work heard, as over 75% of demos that are sent out to record labels are sent straight back and even though the fusion room admit to only having a 20% success rate they still try there very best to get the artists they promote known with in the industry.
This means that the fusion room within the industry are n major compition with the major labels as they are competing in the same feild with the same target audience for seeling there music such as HWV stores.
Production
The fusion room recods is a very small label, gaining its independance as it is not apart of any other big music label that could budget them. The label is produced by three workers. The label is focused on one new project which is an album release which includes artists such as 'myhst' this therefore gives the label prodution of its own and inables them to sell the work of the artists they promote in bigger stores world wide, which brings in a profit for the fusion room.
Distribution
There is a distribution deal in place to put the fusion rooms 'new project'in 700+ digital stores including HMV, Play.com, Itunes Worldwide and many many more. The concept of the album is that "Hybridize" or fuse the label's artists work with the independent artists work in remixes & collaborations.
'The works are available direct from the label or via major digital download stores. '
- the record company place importance on electronic way of distribution this means that they are aware of the compition as if they were to sell there records in the traditional they would have less of a commodity to sell it.
'Enabling artists to distribute digitally and in retail, the company provides musicians with professional label representation. ' - Not all of the distributution is done electronically though.
Yopu can also contact the fusion room, with samples of your own work!
The online age:
Through the online shop and the use of the digital downlod from the label itself suggests that the label place more importance onm the electronice releases, which keeps them in par with the rest of compition.
'We release digitally primarily. We have the wherewithal to release an actual CD if there was demand and a market for it.' - the fusion room
This suggests that even though they do most of there distribution digitally and electronically, through downloads onto mp3 devices, which has been proven to be the most popular where to consume music in the recent age, even though this is the case it shows that the market for CD's is still valid and people want to participate in this.
This shows that the fusion room have taken this into consideration leaving the market open.
