Arista, Columbia, Epic, Jive, RCA, Windham Hill, Zomba
How are sony vertically intergrated? (How do they profit from the different stages of music prodution, distribution and consumtion)
Sony products as part of the vertical intergration: Walkman, MP3, Laptops and computers eg sony vio exclusive software often linked o big film releases
Phones using synergy with erricson
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