Soul Jazz Records

1. Wjat kind of music do Sould Jazz Records produce?
Punk
Jazz
Soul
Reggae
HipHop
Dance
Future Club ect
They often deal with non mainstream and non comercial artists therefore dealin gwith several nice audiences

2. How do they distribute and produce their work?
Merchandising: Bags, tshirts.
Therefore tapping into fashionto create a brand image.

Advertising free walk in gigs that appeal to an active audience.
They also produce physical products such as Lp's; retro branding.

Radio station, easy acceciable as it is internet based

Electronic free mailing list.

3
Audience?
Targets an exclusive niche audience of 1970s retro and it has a widespread genre of music therefore a wide spread audience is created.

4. Relationship between sould jazz records and mainstream?
Very independant of mainstream
Several smaller niche audiences
own brand identidy
strategies that personalise
Use communication as a key form of marketing

NOT IN COMPETION WITH MAINSTREAM!!